D2C brand Melorra clocks ARR of $100 million in six years

D2C brand company, Melorra, has clocked in an ARR (Annual Recurring Revenue) of $100 million. This catapults the jewellery brand into becoming one of the fastest-growing D2C brands in terms of revenue in India, placing it among the top 7 in the D2C segment list.

With over 18,000 designs and new weekly collection launches in lightweight gold and diamond jewellery, Melorra offers fashion and trend-inspired styles that are perfect for the contemporary wardrobe. Having delivered its bespoke pieces to more than 3000 cities, towns, and villages in the country, including places with a population of less than 10,000 and cities with over 1 million people, the brand has gained a strong footing in the growing D2C market.

Saroja Yeramilli, Founder and CEO of Melorra, stated, “Since its inception, Melorra has been committed to offering the best possible and unique designs to our customers and a hassle-free purchasing experience. We look forward to continuing to bring the lightweight, trendy gold jewellery to our customers and grow further, reaching $1 billion in revenue by 2026.”

Melorra currently has 23 new-age brand Experience Centres across India and plans on increasing this number to 350 by FY26. The brand has managed to grab eyeballs with its trendy designs and pocket-friendly prices. Melorra has grown from strength-to-strength even during the pandemic amidst increased demand for and popularity of lightweight jewellery.
Delivering in over 26,000 pin codes across India, UAE, USA, UK, and Europe, Melorra offers trendy, lightweight, BIS Hallmarked gold & diamond jewellery at affordable prices. The brand’s other USPs include affordable pricing, 30-day return policy, and even modular designs, all of which have made it a brand to reckon with even in Tier 2 and 3 cities. This and the fact that the brand is where its customers are, make it one of the top 7 D2C brands offering lightweight and fashionable gold jewellery in the country today making sure that gold is fashionable every day.

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