The partnership is aligned to Indifi’s differentiated ecosystem based approach to lending. Indifi has already partnered with many companies including Amazon,
, Swiggy and more. It serves the MSMEs present on these ecosystem platforms, through embedded lending offerings. Indifi has been successful in bridging the credit gap of these underserved businesses by leveraging data and technology mitigating the underwriting challenges associated with MSMEs.
In a statement, Aditya Harkauli, Chief Business Officer, Indifi said, “Several small businesses in India still struggle to run their operations seamlessly due to lack of access to formal credit. Since its inception, Indifi has strived to address this credit gap. Our collaboration with Google Pay is another step in this direction.”
“Access to reliable credit is critical to the massive MSME sector in India. This is even more important to help businesses adapt to the altered economic landscape in the aftermath of the pandemic. We are committed to making reliable credit easy and convenient for more than 10 million merchants who use the Google Pay for Business app,” said Sharath Bulusu, Director – Product Management, Google, in a statement.
The lending experience is designed to be simple and entirely digital. Eligible merchants on the Google Pay for business app will see loan offers from Indifi which they can click and complete through an online application. Once they submit the application, Indifi evaluates multiple criteria by leveraging its API integrations to make an instant credit decision. GPay’s reach of more than 10 million merchants will help accelerate Indifi’s mission of enabling easy access to finance for MSMEs across India.