The investment will be channelized to strengthen Mumbai operations which has seen rapid growth as well as fulfill the strong influx of enquiries for senior companionship from all parts of the country and expand services to new cities like Pune, Kolkata and Bangalore. Goodfellows will also test its corporate offerings with its first corporate contract.
Niranjan Hiranandani stated, “Goodfellows has understood the problem, looked for a solution and worked out a concept around it. This is what makes it wonderful and unique. It is a concept needed in today’s world.”
Shradha Sharma, founder of YourStory who has built the stories of countless entrepreneurs and a key player in building India’s startup ecosystem, commented, “I believe some startups are meant to purely impact a community in a positive way and Goodfellows is a great example of that. As someone who is in entrepreneurship to create impact more than anything else, I am happy to see Shantanu and his team go in this direction.”
Hiranandani and Sharma will be part of the advisory board. Commenting on the investments, Shantanu Naidu, Founder Goodfellows said, “Such investors that have a personal interest in creating true impact and supporting social entrepreneurship in the country give us the strength to continue with full faith in helping the country’s elderly combat this social problem.”
Goodfellows was launched in September 2022, with a token investment from Ratan Tata. Naidu continues to be a part of Tata’s office.