Reverse Logistics | E Commerce: Brands deal with necessary pain of reverse logistics as Indians return 30% of e-commerce purchases

Online shopping has made life easier for most of us. The best part is that if you don’t like the product, just click a button and initiate an exchange or return and refund. But this is where the nightmare starts for e-commerce players.

In logistics terminology, moving sold products back to the seller through the supply chain is known as reverse logistics. The process is a drain on resources for all sellers — B2B and B2C — because it is an added