Rs 7,000 cr of exports a year: How the small town of Bhadohi in UP became a global carpet powerhouse

The rhythmic sounds of rug-making looms fill the air as one enters Bhadohi, a town about 40 km west of Varanasi. It is immediately clear why this place and the eponymous district is considered the carpet capital of India.Though the area has been home to carpet makers for generations, the district has recently gained prominence with many SMEs driving carpet exports.Bhadohi’s carpet industry is 100% export-oriented and contributes around Rs 7,000