As, India’s ever-growing sports & fitness goods category is set to grow at an 8.6% CAGR to reach $2.7 Billion by 2026, Powerhouse91 says it is confident of achieving 10x growth by March’23 and is set to make Slovic a leading sports & fitness brand in India and globally. Slovic is in the process of expanding its product range with multiple new launches in the wider fitness and sports consumer products space on the back of successful existing products such as fitness resistance bands and tubes.
“Slovic has carved out a space for itself in the fast-growing sports & fitness category and that too, in a relatively short span of time. With people’s attitude towards health & fitness undergoing a significant change since Covid, brands like Slovic have an important role in making fitness more accessible for all,” said Aqib Mohammed, co-founder at Powerhouse91 in a statement.
Slovic is estimated to have significant growth in the next few years through Powerhouse91’s optimisations across marketing, supply chain and operations combined with significant growth capital. The founding team of Powerhouse91 has more than 30 years in E-commerce and is backed by leading investors -Titan Capital and Crossbeam Ventures. Powerhouse91 intends to acquire, innovate and expand their portfolio with compatible brands with significant potential to grow.